Deriv – Ad concepts – Extreme sports
This awareness campaign for Deriv was made with AI. These four videos take extreme sports as an analogy for the thrills and perils of trading the financial markets. The title, ‘Know your limits’, refers to risk – in both cases managing your risk is paramount to a successful performance.
Personally, I think the films needed more crafting. Whereas I wrote the four scripts without AI, the visuals and VOs are entirely done with AI. It’s quite possible the editing was done by AI as well – the imagery sometimes comes adrift from the VO and the pacing could be better too. However, I was brought in as conceptual copywriter/scriptwriter, and, beyond the first draft, had little say in editing and directing.
